Engagement der Mitarbeitenden Archives - Degreed https://degreed.com/experience/de/blog/tag/employee-engagement/ The Learning and Upskilling Platform Tue, 22 Jul 2025 19:56:47 +0000 de-DE hourly 1 https://wordpress.org/?v=6.9.4 Zeit zum Lernen bei der Arbeit: Buy-in ist ein Unternehmensrelais https://degreed.com/experience/de/blog/getting-buy-in-time-to-learn-at-work/ https://degreed.com/experience/de/blog/getting-buy-in-time-to-learn-at-work/#respond Wed, 24 Apr 2024 20:13:33 +0000 https://degreed.com/experience/experience/?p=83664 Wie können L&D-Experten ihren Mitarbeitern mehr Zeit zum Lernen bei der Arbeit geben? Konzentrieren Sie sich darauf, das Konzept neu zu formulieren und die Zustimmung aller Ebenen zu erhalten.

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Das Wettrennen um die besten Fähigkeiten hat begonnen, doch die größte Herausforderung für L&D-Experten ist es, den Mitarbeitern genügend Zeit zum Lernen bei der Arbeit zu geben. Die Mitarbeiter sitzen noch lange nach dem Startschuss an der Startlinie, weil sie keine Zeit haben, neue Fähigkeiten zu erlernen.

Wie können L&D-Experten ihren Mitarbeitern genügend Zeit zum Lernen bei der Arbeit geben?

Jeder will gewinnen. Um erfolgreich zu sein, müssen Sie den Führungskräften, Mitarbeitern und Managern zeigen, dass es wichtig ist, mehr Zeit in das Lernen bei der Arbeit zu investieren. Sie alle wollen wissen, wie das Lernen ihnen hilft, ihren Teil des Rennens zu absolvieren, und die Antwort ist für alle drei unterschiedlich. Führungskräfte brauchen eine geschäftliche Ausrichtung, Mitarbeiter brauchen Wachstum und Manager brauchen klare Strategien zur Entwicklung ihrer Teammitglieder.

Die Akzeptanz auf allen Ebenen zu erreichen, kann sich so entmutigend anfühlen wie ein Marathonlauf. Aber wenn Sie erst einmal wissen, wie die Leute normalerweise über Zeit zum Lernen bei der Arbeit denken, wird es ihnen leichter fallen, das Ganze zu verkaufen.

Laden Sie sich unser kostenloses Arbeitsbuch herunter, um die Zustimmung der Stakeholder zu gewinnen und die Führungsebene zu beeinflussen.

Zeit zum Lernen am Arbeitsplatz für C-Suite und Manager neu definieren

Zeit zum Lernen bei der Arbeit umgestalten

Wie können wir uns mehr Zeit für das Lernen nehmen, ohne das Tempo bei der Erreichung der Unternehmensziele zu verringern? Das ist die Frage, die L&D-Experten immer wieder von Führungskräften, Managern und Mitarbeitern gestellt wird. Die Frage ist jedoch problematisch, weil sie davon ausgeht, dass Lernen am Arbeitsplatz immer die Produktivität beeinträchtigt.

Gegenwärtig denken Unternehmensleiter und Manager bei Lernzeit oft an Zeit, die für formale Schulungen aufgewendet wird. Aber wenn C-Suite und Manager (und sogar Mitarbeiter) die Lernzeit nur als von der Arbeit getrennt betrachten, verpassen sie andere wichtige Formen des Lernens.

Wenn Unternehmen auch in andere Arten des Lernens investieren, wie z.B. Erfahrungslernen und Lernen im Fluss der Arbeit, fördern Sie das Lernen, ohne die Mitarbeiter von der Produktivität abzuziehen. Und das macht es einfacher, von allen Beteiligten akzeptiert zu werden.

Erlebnisorientiertes Lernen

Wenn ein Läufer einen 5 km-Lauf absolviert, während er für einen Marathon trainiert, sammelt er Erfahrungen in einem echten Rennen und erhält eine Medaille. In ähnlicher Weise bieten L&D-Programme, die erfahrungsbasiertes Lernen beinhalten, den Mitarbeitern kontextbezogenes Lernen, während sie gleichzeitig Ergebnisse für das Unternehmen erbringen. Erlebnisorientiertes Lernen kann Folgendes beinhalten:

  • Besondere Projekte
  • Shadowing-Aufträge
  • Interne Lehrstellen
  • Probezeiten

„Lernen bedeutet nicht immer, dass man Inhalte konsumiert und sich eine komplette Auszeit von der Arbeit nimmt“, bemerkt Stephanie Lyras, Director of Change Management, Engagement and Adoption bei Degreed. Das Expertenteam, dem sie angehört, hilft Unternehmen dabei, das Lernen auf die Geschäftsstrategie abzustimmen und die Auswirkungen des Lernens zu messen. „Wenn wir sehen und nachweisen können, dass Lernen ein integrierter Bestandteil der Erzielung von Geschäftsergebnissen ist, können wir die Denkweise auf der Führungsebene ändern und den Wert des Lernens wirklich verstehen.

Lernen im Fluss der Arbeit

Wenn Erfahrungslernen wie das Absolvieren eines 5 km-Laufs ist, dann ist Lernen im Fluss der Arbeit wie das Aufstellen von Bechern mit Gatorade entlang der Strecke. So können sich die Mitarbeiter mit dem nötigen Saft versorgen, um mit ihren aktuellen Aufgaben voranzukommen. Viele Mitarbeiter lernen im Arbeitsfluss, wenn sie bei der Arbeit auf Herausforderungen stoßen und diese selbst lösen. Aber L&D kann in diese Momente investieren, um das Lernen zu fördern und gleichzeitig die Produktivität zu steigern.

Lernen im Fluss der Arbeit kann so aussehen:

  • Googeln eines Tutorials: Viele Mitarbeiter tun dies von sich aus, ohne dass L&D eingreift.
  • Fragen Sie einen Kollegen: Fördern Sie diese Gespräche, indem Sie ein Mentoring- und Coaching-Programm entwickeln.
  • Microlearning direkt am Ort des Bedarfs: Inhalte in mundgerechter Größe, die Mitarbeiter in Sekunden finden und in Minuten verschlingen können.
  • Stupser: Kurze Erinnerungen (in der Regel Push-Benachrichtigungen oder E-Mails) über die Nutzung von Wissen bei der Arbeit.
Zitat von Stephanie Lyras über den Einsatz von Führungskräften für mehr Lernstunden

Zustimmung von Führungskräften

Es ist zwar ein wichtiger Schritt, die Lernzeit in Bezug auf die Arbeitsproduktivität neu zu betrachten, aber für Führungskräfte liegt der Wert von mehr Zeit zum Lernen am Arbeitsplatz auch darin, dass sie sinnvolle Geschäftsergebnisse erzielen. Wenn Sie der Führungsetage einen klaren Zusammenhang zwischen Lernen am Arbeitsplatz und den Geschäftszielen aufzeigen können, ist es viel einfacher, sie für das Thema zu gewinnen.

Viele L&D-Profis tun sich schwer damit, mit der Chefetage zu sprechen, aber sie wissen auch, dass die Ausrichtung von Lernprogrammen auf die Unternehmensziele entscheidend ist. Laut dem Workplace Learning Report von LinkedIn ist dies die Nummer 1 unter den L&D-Fokusbereichen im Jahr 2024. Aber Sie brauchen auch einen Plan, um den Erfolg Ihres Programms zu verfolgen.

„Wenn Ihre Mitarbeiter Zeit für das Lernen aufwenden sollen, brauchen die Führungskräfte Kennzahlen“, sagt Lyras. „Ob das nun mit dem Engagement der Mitarbeiter, der Produktivität, der Verbleibquote oder der Einarbeitungszeit neuer Mitarbeiter zu tun hat. Sie brauchen eine solide Messstrategie, die Sie regelmäßig verfolgen, damit Sie auf die Erkenntnisse reagieren können.“

Von der C-Suite genehmigte KPIs für mehr Zeit zum Lernen bei der Arbeit

Die KPIs des Lernens am Arbeitsplatz

Mitarbeiterbindung

Laut LinkedIn’s 2024 Workplace Learning Report verzeichnen Unternehmen, die dem Lernen einen hohen Stellenwert einräumen, eine 27%ige Steigerung der Mitarbeiterbindung. Diejenigen, die sich stark engagieren, verzeichnen einen Anstieg von 57%.

Wenn Lernen die Behaltensrate um die Hälfte erhöht, dann spart Ihr Unternehmen Geld. Es spart Ihnen Geld, denn es kostet sechsmal mehr, jemanden zu ersetzen, als ihn intern zu schulen. Machen Sie sich ein Bild von den aktuellen Mitarbeiterbindungsraten und beginnen Sie, die Zukunft der Mitarbeiterbindung auszurechnen.

Änderungen der Mitarbeiterproduktivität

Engagement ist zwar seit Jahren eine wichtige L&D-Kennzahl, aber die Chefetage sieht keinen eindeutigen Zusammenhang mit ihrem Endergebnis. Übersetzen Sie also Engagement in eine Kennzahl, die sie bereits kennen und lieben: Produktivität. Eine Gallup-Studie zeigt, dass Unternehmen mit dem höchsten Engagement 17% produktiver und 21% profitabler sind als Unternehmen mit geringem Engagement.

Die Messung der Produktivität hängt von der jeweiligen Rolle ab und kann je nach der Art und Weise, wie Ihr Unternehmen die Arbeit erfasst, unterschiedlich aussehen. Wenn Sie Objectives and Key Results (OKRs) oder Scrum Story Points eingeführt haben, verfügen Sie über integrierte Produktivitätskennzahlen. Oder Sie können sich auf bestimmte Ergebnisse konzentrieren, wie abgeschlossene Projekte oder fertige Produkte. Wie auch immer die Metrik aussieht, berücksichtigen Sie sowohl die Quantität als auch die Qualität der Arbeit.

Auswirkungen auf das Geschäft für bestimmte Rollen

Die Auswirkungen auf das Geschäft sind je nach Abteilung unterschiedlich. Für den Kundendienst könnte es ein Anstieg der Kundenzufriedenheit oder weniger Eskalationen sein. Für den Vertrieb könnten es mehr abgeschlossene Geschäfte sein. Finden Sie heraus, welche Kennzahlen die Führungskräfte sehen wollen, und stellen Sie sicher, dass Sie die Lernerfahrungen so gestalten, dass sie diese fördern.

Beteiligung der Mitarbeiter

Die Geschäftsergebnisse bringen die Führungskräfte ins Boot, aber was bringt die Mitarbeiter zum Lernen? Lernen, das die Frage beantwortet: „Was ist für mich drin?“ Wenn Ihre Mitarbeiter den Wert des Lernens in Ihrem Unternehmen nicht erkennen – oder sich nicht unterstützt fühlen -, werden Sie sie nur schwer an Bord holen können, so wie eine Couch-Kartoffel es schwer hat, auf die Bahn zu gehen.

Den Wert der Lernzeit aufzeigen

Die beiden wichtigsten Gründe, warum Arbeitnehmer mehr Zeit mit Lernen verbringen, sind das Erreichen von Karrierezielen und die Möglichkeit, in ihrem Fachgebiet auf dem neuesten Stand zu bleiben.

LinkedIn Workplace Learning Report 2024 Top Gründe, warum Mitarbeiter mehr Zeit mit Lernen verbringen

Verbinden Sie Karrierewege, Fähigkeiten und Lernen

Dokumentieren und teilen Sie klare Karrierewege, damit die Mitarbeiter genau sehen können, welche Möglichkeiten es gibt. Dann dokumentieren Sie die Fähigkeiten, die sie benötigen, um die einzelnen Stufen zu erreichen, und die Lernaktivitäten, die sie dorthin bringen.

Relevanz kommunizieren

Teilen Sie mit, wie Ihr Unternehmen auf die Fortschritte in der Branche wie KI und Robotik reagieren wird – und wie sich ihre Aufgaben dadurch verändern werden. Betonen Sie die Fähigkeiten, die Ihre Mitarbeiter brauchen werden – und dass Sie ihnen dabei helfen werden, diese zu erwerben.

Unterstützung von Signalen

Wenn ich für ein Rennen trainiere, motiviert mich die Unterstützung meiner Freunde, meiner Familie und meines Trainers dazu, die Kilometer zu absolvieren. In ähnlicher Weise müssen Mitarbeiter regelmäßig daran erinnert werden, dass das Unternehmen das Lernen schätzt. Sie können die Lernkultur im Unternehmen auf verschiedene Weise unterstützen:

  • Nudges: E-Mails und Push-Benachrichtigungen, die Mitarbeiter an das Lernen erinnern, signalisieren, dass das Unternehmen Wert auf Lernzeit legt.
  • Microlearning: Durch den Aufbau kleinerer Lektionen, die über den Tag verteilt sind, können sich die Mitarbeiter die Zeit zum Lernen nehmen.
  • Coaching- und Mentoring-Programme: Kollegen, die sich Zeit für die Entwicklung eines Mitarbeiters nehmen, zeigen, dass auch ihre Kollegen sich für das Lernen interessieren.
  • Reflexion und Austausch: Wenn Sie sich Zeit für die Reflexion von Schulungen oder Erfahrungen nehmen, haben Ihre Mitarbeiter die Möglichkeit, das Gelernte zu vertiefen.
  • Machen Sie es zu einem Teil des Gesprächs: Manager, die in alltäglichen Gesprächen über das Lernen im Lernen sprechen, signalisieren die Zustimmung und Unterstützung der Führungskräfte.

Zustimmung von Managern

Der Aufbau von Unterstützung auf Managerebene beginnt in der Führungsetage und sickert dann hinunter zu den Managern und Mitarbeitern. Führungskräfte können Lernerfolge loben, Manager für Lernerfolge zur Rechenschaft ziehen und auf Investitionen in Lerntechnologie drängen. All dies sind Signale an die Manager, dass sie auf den Lernzug aufspringen sollten.

Aber Sie können sich nicht auf die Vorstandsetage beschränken. Sie müssen den Managern selbst zeigen, wie sie durch mehr Lernzeit ihre eigenen Medaillen-AKA verdienen, ihre Team- und Abteilungsziele erreichen und ihre Boni erhalten. Wenn Ihnen das gelingt, dann haben Sie Verbündete.

Oftmals ist Ihr Personalchef ein guter Ausgangspunkt, denn eine effektive Schulung löst so viele Herausforderungen der Personalabteilung, wie z.B. die Verringerung der Notwendigkeit, Talente angesichts des aktuellen Fachkräftemangels einzustellen, die Mitarbeiterbindung und die Gewinnung von Leistungsträgern. Aber Sie können sich auch nicht auf die Personalabteilung beschränken. Sie müssen alle Manager mit ins Boot holen, und dafür müssen Sie Ihre Taktik ändern.

Sprechen Sie Management

Wenn Sie Ihre Manager auf die Vorteile von mehr Lernzeit ansprechen, sollten Sie Ihre Botschaft anpassen. Wie Sie das tun, hängt von der Struktur Ihres Unternehmens ab, aber hier ist, was die Manager wissen wollen:

  • Vertrieb: Wie kann mehr Zeit zum Lernen den Mitarbeitern helfen, ihre Ziele zu erreichen?
  • Kundenbetreuung: Wie wird er den NPS, die Kundenbindung, die Lösungszeiten und die Abbruchraten von Gesprächen verbessern?
  • Marketing: Wie hilft es den Mitarbeitern, mit neuen Trends, Kanälen und Technologien Schritt zu halten?
  • Produktion: Wie werden Abfall, Fehler, Qualitätsprobleme und Produktionskosten verringert?

Der ROI von mehr Zeit zum Lernen bei der Arbeit

Es ist allzu leicht, in eine Patt-Situation in Sachen Lernen zu geraten. Die alte Denkweise stellt Lernen gegen Produktivitätsziele, und es ist dieselbe Denkweise, die L&D als Kostenstelle und nicht als Wertschöpfungszentrum betrachtet. Wenn Sie jedoch das Lernen als Ergänzung zur Produktivität betrachten, sind Sie auf dem besten Weg, die Lernzeit am Arbeitsplatz zu erhöhen. Und was noch wichtiger ist: Sie helfen Ihrem Unternehmen, L&D als eine geschäftskritische Initiative zu betrachten – und das ist der Schlüssel zum Sieg im Qualifikationswettbewerb.

Möchten Sie mehr darüber erfahren, wie Sie die C-Suite für sich gewinnen und beeinflussen können? Laden Sie„Ein Arbeitsbuch zur Sicherung des Buy-Ins von Interessengruppen“ herunter.

Wie Sie das Lernen gewinnen und die C-Suite beeinflussen Download Workbook Banner

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Say Goodbye to Siloed Learning. Hello, Accredited Skills https://degreed.com/experience/de/blog/say-goodbye-to-siloed-learning-hello-accredited-skills/ Thu, 19 Jun 2025 23:30:55 +0000 https://degreed.com/experience/?p=86033 See how the Degreed College Accreditation Service takes learning further—with college credit, formal credentials, and long-term value.

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Too much learning ends at the company door—unrecognized, not accredited, and under-leveraged.

That’s the missed opportunity facing many organizations. But it doesn’t have to be.

„The future of higher education is one of pluralism. It’s one of many actors, many organizations contributing powerfully, dynamically, and compellingly to a world where you as a learner are able to achieve whatever it is that you want to achieve,” said Michele Spires, Assistant Vice President at the American Council on Education (ACE). “It’s about a network of organizations that collectively work together… and you get a new framework for lifelong higher education.”

Lifelong learning resonates at the core of the Degreed mission. And it’s why we’re introducing the Degreed College Accreditation Service, powered by our new partnership with ACE and Credly by Pearson. It means your people’s internal learning can go further—earning college credit, formal credentials, and long-term value.

Workplace Learning That Counts Beyond the Workplace

Let’s be clear: This is more than a new feature. It’s a strategic lever for workforce transformation, designed to help you build, validate, and mobilize skills that matter to your business.

And make no mistake: This isn’t just a benefit for employees. It’s a strategy for organizations that want to attract, grow, and retain top talent in a skills-first world.

With Degreed College Accreditation Service, your learning programs in Degreed Academies can be evaluated for college credit. The Degreed Professional Services team works with you to align content to ACE standards and issue formally recognized, transferable credits via Credly.

Your people get more than just a course completion. They get:

  • Credentialed learning programs that support internal mobility and reduce attrition
  • Verified, portable credentials that boost talent visibility across and beyond your organization
  • Frictionless access to continuing education, with no extra time, testing, or tuition costs

“We need a future where everyone gets recognition for all lifelong learning and skills,” said David Blake, Degreed Co-CEO and Cofounder. “This partnership with ACE represents a significant stepping stone in that journey—enabling workers to gain verifiable, transferable credentials that follow them throughout their careers.”

The Business Case for Recognized Learning

Organizations already invest millions in learning and development—but without formal recognition, those investments often fall short.

Today’s savvy learning leaders seek to provide their people with verifiable credentials to boost employee engagement, strengthen the employee value proposition, and reduce attrition. They aim to transform L&D from a support function into a strategic growth engine, delivering measurable ROI across the talent lifecycle.

Skills That Stick. Credits That Count

When skills are the currency of work, credentials are a key way that currency is verified. Formal recognition gives your workforce the power to advance—whether it’s into a new role, a different industry, or a formal degree.

With ACE and Credly, you gain not only credibility but also measurable proof of performance.

And with Degreed, these credentials don’t exist in isolation. They’re fully integrated into your skill data ecosystem—making it easier to benchmark learning progress, analyze workforce capabilities, and report ROI across the enterprise.

Giving Learning the Recognition It Deserves

Your people put in the work. It’s time that work works harder for them. Let’s discuss how your company can turn internal learning into accredited pathways that drive business results and lifelong impact.

Learn more.

Let’s discuss skill building at your organization. Schedule a personalized, one-on-one call with a Degreed expert today.




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Cooked to Perfection: Learning Elevates the Employee Engagement Recipe https://degreed.com/experience/de/blog/cooked-to-perfection-learning-elevates-the-employee-engagement-recipe/ https://degreed.com/experience/de/blog/cooked-to-perfection-learning-elevates-the-employee-engagement-recipe/#respond Fri, 09 Sep 2022 18:54:56 +0000 https://explore.local/2022/09/09/cooked-to-perfection-learning-elevates-the-employee-engagement-recipe/ My go-to pandemic binge has been the reality cooking show Top Chef. It’s comforting, great with a snack or glass of wine and an excellent example of how talent is strengthened through learning.  Like a delicious jus, hollandaise or demi-glace, learning can be your “secret sauce” to employee engagement. Employee engagement has played a big […]

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My go-to pandemic binge has been the reality cooking show Top Chef. It’s comforting, great with a snack or glass of wine and an excellent example of how talent is strengthened through learning. 

Like a delicious jus, hollandaise or demi-glace, learning can be your “secret sauce” to employee engagement.

Employee engagement has played a big role in recruiting and retention throughout the pandemic. To increase engagement, companies have enhanced benefits and perks, embraced flexible work schedules, expanded paid time off, focused on mental health programs and held events that cultivate workplace relationships.

The Manager’s Guide to a Positive Learning Culture

And they’ve embraced learning. When you create a positive learning culture and invest in your people’s ongoing development, they feel greater ownership of their careers and increased alignment with your company. In other words, when you put effort into developing your employees, they invest back.

“Learning creates opportunities to obtain and enhance skill sets, knowledge and capabilities,” said Ben Cardenas, Sr. Manager of Enterprise Learning & Talent at Harbor Freight Tools. I contacted several learning leaders to get their views on engagement and the role learning can play.

“Developing these components in a learning environment enables the employee (learner) to practice in a safe space what they have acquired and or enhanced,” Cardnesa added. “When the employee applies the learning experience back into the workplace, it enables them to contribute to work that is meaningful to them, which in turn helps the employee feel included in the organization and the process.”

So how can you use learning to keep your people engaged?

1. Create a meaningful onboarding plan.

Consider what information you would want to know during your first day, week, month and 90 days. Then think through the best ways to build learning experiences that deliver that key information. What stakeholders would you want to include to share that information in a new-hire welcome series? What items would be on your critical learning agenda? What information should be self-paced and online versus instructor-led, whether it’s presented in person or virtually?

  • Prior to onboarding, curate a learning pathway employees can use to familiarize themselves with your company’s vision, mission, values and organizational structure. It’s a great way to showcase your positive learning culture.
  • During onboarding, fuse online asynchronous learning with face-to-face (or screen-to-screen) learning. Include job aids or quick reference videos.
  • After onboarding, continue providing learning opportunities for new-hires to build their skills and acquaint themselves with their job responsibilities. 

Throughout the onboarding process, encourage new hires to build relationships, ask questions to gather information and set up time with their managers to align and calibrate on key priorities.

2. Infuse learning into your one-on-ones. 

People managers are a key population in your company and can make sure learning is a priority. Managers are your front line for making sure employees have opportunities to talk about learning on a regular basis; managers can build learning opportunities into day-to-day conversations. 

One-on-ones can also be an opportunity for managers to help your people  learn and reflect, because they can ask guiding questions and create a psychologically safe environment where employees can fail forward. 

What went well? What didn’t go well? What might you want to change next time? Asking some basic guiding questions can turn your managers into coaches.

3. Include learning goals in performance reviews and your company’s talent management process.

Performance conversations are a powerful moment in an employee’s journey and an opportunity to check in and evaluate progress. What better moment to build in goals related to learning that reinforce your company’s commitment to learning?

Learning goals can vary depending on the resources at your disposal. Are there stretch assignments your employees can work on? Are there key skills and capabilities your employees can build? Are there-in-house or external courses they can take to get those skills? Engaged employees will appreciate opportunities to learn and grow.

These strategies can set your employees up for success, especially if you make them available from Day One.

“The link between learning and engagement isn’t a foregone conclusion,” said Kristen Fyfe-Mills, Director of Employee Development and Engagement at Farmer Focus. “The learning experiences need to be well-designed and relevant to work and growth — for the learner and the organization.”

Onboarding provides a first impression of your company to new-hires now on the payroll and a great opportunity to build a positive learning culture. Include content that shows how committed your company is to talent development. 

“Learning helps create space for curiosity and conversation,” said Lisa Dubler, a career coach at General Assembly. “This can often lead to breaking down silos and having people more engaged and invested in their work.”

A recent LinkedIn Learning report suggests extending engagement across the entire employee journey. When you emphasize learning in performance reviews and get managers “bought in” to your learning culture, you can make learning fun and relevant, ensure their experiences at your company are meaningful and generate real return on your L&D investments. 

Like a great chef, your company can mix up a great combination of flavors that make your employee engagement strategy sweet, savory and delectable. 

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How To Build a Learning Culture: You Asked, We Answered https://degreed.com/experience/de/blog/how-to-build-a-learning-culture/ https://degreed.com/experience/de/blog/how-to-build-a-learning-culture/#respond Wed, 28 Jul 2021 16:17:00 +0000 https://explore.local/2021/07/28/how-to-build-a-learning-culture/ A foundational learning culture is a key asset to your learning strategy. Read for more insights on how to build one in a Q&A with Degreed and Cargill.

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Companies often struggle to establish a learning culture. Changing an entire work environment can be a long and challenging process. It can mean adjusting people’s attitudes, day-to-day work life, and job descriptions. And it’s different for every business.

That’s why we sought to provide as many insightful perspectives as possible at Degreed VIEW: Creating a Learning Culture. The first in our new on-demand series meant to bring insights to L&D professionals at all stages of the upskilling journey, was hosted by Kelly Palmer, Chief Learning and Talent Officer at Degreed. She was also joined by leaders from Cargill.

From its unexpected start at the beginning of the COVID-19 pandemic, the upskilling journey at Cargill has been wildly successful. Julie Dervin, Head of Global Learning and Development at the global energy company, and Shawn Stavseth, Digital Learning Experience Lead, shared how Degreed has surpassed goals and provided learning leaders with an abundance of useful skill data. 

With all this expertise in one place, attendees were bound to have good questions. Lots of ‘em. These are 12 of our favorites (and the ones we thought you’d like too):

1. What are some ways to assess how learners are feeling when moving to a different learning culture? 

Degreed: Employee satisfaction surveys can be helpful to establish a baseline of how people perceive current learning opportunities. Ask your learners what they want and need.

2. What can we do to encourage people to reskill and upskill when many of them feel like they don’t have the time, resources, or just the overall interest and motivation to engage in learning?

Degreed: A key to that is providing a „What’s in it for me?“ for upskilling. One way to do that is to provide opportunities for people to move up in their careers using the new skills they’ve learned. This can be with stretch assignments or even full-time roles. Connect upskilling to career mobility.

3. In a digital learning space, how do we close the gap between content and experience?

Degreed: Content should be part of the experience. We know that users want a few core things: guidance, diverse experiences, feedback, insights, and content. It’s about finding balance and the right combination. 

The above information was taken from our recent research report, How the Workforce Learns. Download the full report for more!

4. What are your thoughts on upskilling vs. job opportunities?

Degreed: Job opportunities are key to successful upskilling. Similarly, application and practice are important parts of learning and perfecting new skills.

If you’re interested in learning more about developing on-the-job opportunities across your organization, our Vice President of Degreed Opportunities, Oli Meager, addresses this during his Degreed VIEW session: How to Create an Opportunity Marketplace.

It’s also important to think about „job opportunities“ differently. A new job opportunity isn’t necessarily a full-time job. It helps to put short-term projects, mentorships, coaching, and more into the mix. For more information, check out our blog on the differences between a talent marketplace and opportunity marketplace.

5. How does one develop a learning culture in an organization with people from very diverse and unequal backgrounds where some cohorts have not had access to technology?

Degreed: Creating a learning culture starts with the culture itself and the example set by leadership. Technology is secondary to that. You can start by meeting your people where they are and creating an environment for social learning and peer mentoring using whatever communication tools you have in place.

Creating a learning culture starts with the culture itself and the example set by leadership. Technology is secondary to that.

6. Aside from gaining buy-in from employees, how do you gain executive stakeholder buy-in for building a learning culture?

Degreed: Demonstrate the connection between having a strong learning culture and the benefits to your business’s bottom line. When your people are proactively upskilling themselves, they then channel those improved skills toward contributions to the business.

7. What role does „demand generation“ play? Or how do you get people to care enough to come and participate in your learning programs?

Degreed: It’s incredibly important. Marketing and end-user adoption are key to the success of any upskilling program. We encourage ongoing campaigns that tie back to the purpose and the “What’s in it for me” idea.

8. How do you address soft or human skills?

Cargill: In our skills work, we’re differentiating between human skills and specialized skills. We continue to explore the best ways to go about gathering meaningful skill data on each, as we believe both are important for the success of our businesses and functions. We have several learning experiences, both collaborative (cohort-based) and self-guided (curated), that people can engage in to improve their human skills.

9. With your leaders being strong enablers, did you have to prep or train them?

Cargill: Our L&D lead partnered with leaders who were ready and willing to engage in our newly developed learning strategy and vision. We also engaged these leaders in creating learning personas and conducting hackathons to make them part of the process.

In addition, we launched a new senior leadership development experience using the new digital learning technology to help them quickly realize the benefits of learning in this new way. With each of these engagements, they became more assured that our efforts were in the best interest of Cargill and its employees, and they became champions on our behalf with other leaders.

Leaders became more assured that our efforts were in best interest of Cargill and its employees, and they became champions on our behalf.

10. When moving from spoon-fed to self-led, do you just rip the bandage off, or is “going slow” and transitioning employees to a new learning culture better?

Cargill: No matter how quickly you want to go, creating a learning culture takes time. Some people embrace it right away, and others hold tight to the old ways of doing things. To help late adopters, we created several assets that illustrate the benefits of switching to a new way of learning, such as video success stories, written case studies, and participant testimonials. Each of these resources shares a different aspect of how the person or team leveraged the new technology to build their skills or solve a business challenge.

11. What’s the benchmark for exact data? Are you successful if you have 15% active learners? Is 50% returning users average, good, excellent?

Cargill: We track first-time, return, and repeat visitors as well as adoption and active learner metrics. We benchmark these metrics against similar companies in industry, size, and more. But the true benchmark will be when we’ve built an invisible L&D program — where businesses and functions are equipped to design, develop, and deliver their own learning experiences and employees drive their own skill-building to remain relevant and competitive in their careers.

12. Was language an issue for Cargill trainings across the globe? How did you manage it?

Cargill: We value people and thus meet them where they’re at to ensure they feel included. Having content available in multiple languages and learning modes is critically important. Therefore, translation isn’t an afterthought. Rather, we begin our content build with translation in mind to ensure it can be easily translated or applied in different learning modes. 

One of our most successful learning experiences included creating interactive overviews, short courses, job aids, and learner and facilitator guides in HTML. The HTML design has the clean look and feel of web pages, and learners can easily navigate through the content. A key benefit of HTML is that all content can be auto-translated using the Microsoft Edge Translate Tool. This feature makes the content instantly accessible in over 50 languages.

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Creating a learning culture can be a huge undertaking, but the time and effort can reward your organization with improved employee engagement, a growing inventory of skill data, and a more experienced workforce. 

Want more insights? Register for access to watch this session, and many more, with Degreed VIEW On Demand. 

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Tips from TED: Presenting ideas to engage your teams https://degreed.com/experience/de/blog/tips-from-ted-presenting-ideas-to-engage-your-teams/ https://degreed.com/experience/de/blog/tips-from-ted-presenting-ideas-to-engage-your-teams/#respond Wed, 24 Feb 2021 17:09:00 +0000 https://explore.local/2021/02/24/tips-from-ted-presenting-ideas-to-engage-your-teams/ I’ve watched Sir Ken Robinson’s 2006 TED Talk “Do Schools Kill Creativity?” at least 20 times, and I still laugh at his jokes. I could recite the stories alongside Sir Ken but I still find myself totally delighted by their clever endings. And every time someone wants to debate about education, I always cite his […]

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I’ve watched Sir Ken Robinson’s 2006 TED Talk “Do Schools Kill Creativity?” at least 20 times, and I still laugh at his jokes. I could recite the stories alongside Sir Ken but I still find myself totally delighted by their clever endings. And every time someone wants to debate about education, I always cite his wisdom.  

So what is that? What is that X factor that makes someone else’s words stick to your brain and alter the way you think? How can you present ideas in ways that really truly engage your teams? I realize I’m biased (I’m a speaker coach and speechwriter), but from my perspective, that X factor is really more like a communication superpower. And lucky for all of us, it’s a superpower we can learn to wield.  

There are many tried-and-true (and heavily researched) tools that can help make your next speech, presentation, 1:1, board meeting, sales call — or any other communication — engaging, persuasive, and memorable. Here are some of my favorites and, not coincidentally, many of the same tools that make TED Talks so sticky.  

Audience before content. Always.

Most of us actually communicate in the wrong direction. By wrong direction, I mean we draft our talking points, we build our Powerpoint slides, and fire off emails before we stop and ask ourselves, “What does my audience expect out of this communication? Why are they taking time out of their busy days to listen to me?” Here’s the deal: If your audience doesn’t see themselves in your presentation, or doesn’t care about your meeting or, worse yet, if they don’t understand how your pitch applies to them, then there’s no point to opening your mouth! That’s why the best communicators always think about their audiences before their content.  

The acronym A.B.C. for Audience Before Content originally came from Jim Wagstaffe, a former colleague of Briar’s at Stanford. While TED uses this concept frequently in their work with speakers, TED does not claim it as their original idea.

Here at TED, we always ask our speakers to identify the ‘gift’ they want to give to the audience. If you want to knock your next communication out of the park, ask yourself that same question.  

Frame your communication around a unique idea.

I’ll never forget the moment I realized everyone in business was saying the same thing. I was reviewing draft talking points for three different CEOs from three different companies and each one was planning to talk about how culture eats strategy for breakfast. I remember thinking this was so funny at the time.  But it’s no laughing matter.  

There’s so much content out there and as a result, everyone’s attention spans are practically below zero. So, if your audience thinks they’ve already heard what you have to say, they’ll move on. Or let’s say you’re on a sales call with a potential new vendor, and they don’t articulate why their offering is unique or helpful to your specific needs. Would you buy? 

So, to identify your unique idea, it’s helpful to think about the difference between an idea and a topic:

  • A topic is the general guidance you’re given before a presentation, meeting etc.  Topics are high level.  But, if you create your communication around a topic, you’ll end up with too much information.
    • Example Topic: “Could you give us a presentation on the future of work?”
  • An idea is a unique angle of your topic. When you share your idea, your goal is to make your audience see your topic in a new or nuanced way.
    • Example Idea: “When robots take over our jobs, we’re going to be happier and more creative. Today, I’m going to tell you why.” 

It’s time to ditch the jargon.

No one probably thought twice when the first person said “we need to shift the paradigm.” But when catchphrases are used too often, they lose their meaning. This means, when too many of them sneak into your communication, your entire idea can lose its meaning. Yikes!

The best way to avoid jargon is to ask yourself how you would articulate your message if you were having coffee with a friend. Would you really say “we need to shift the paradigm”? Or would you say “we need to make some changes”? 

Use data – but put it in context.

Data can be a great way to add credibility to any communication.  But, too many stats can actually diminish the weight of the really important ones.  So if you’re going to use data, force yourself to edit! Then, try to put each number in context. For example, what does $10M in annual sales really mean?

I find TED’s astrophysicists do this really well. I remember one speaker helped us understand light year distances by explaining that if someone lived 4.4 light years away, they wouldn’t get their Amazon delivery for 50,000 years!  

And finally, stories are great, but only if they’re apropos.

I’m sure you’ve heard the story about storytelling.  

Our ancestors sat around the campfire telling stories. As a result, we’re “hardwired” to connect with each other through stories, so you must tell stories in order to connect with your audience.  

Yes, stories help us connect. But I’ve met so many speakers who feel they must tell very personal stories in order to create that connection.  But you don’t need me to tell you that sharing a story about your grandmother during a strategy meeting is more distracting than helpful, right?   

The real reason we’re “hardwired” for stories is because it’s easier for our brains to understand information in narrative format vs. a list of facts. Which means effective stories don’t always have to be deeply personal, but they do have to be apropos to your idea. And, they must always follow the correct narrative structure: Setting → Characters → Conflict → Climax → Resolution.  

Let me leave you with one last thought. You don’t have to wait for a turn on TED’s big red carpet to test your new superpowers. Try them tomorrow at your daily stand-up, try them in your next meeting! Opportunities to turn mundane words into delightful, persuasive and memorable communications are all around us. And I, for one, hope you use your powers to do so.  

Learning teams! Want to share inspiring and sticky TED ideas with your learners? Visit get.degreed.com/tedatwork to learn more about TED@Work for Degreed!

About the Author

Briar Goldberg is TED’s Director of Speaker Coaching and is a public speaking and strategic communications expert. In addition to coaching hundreds of TED speakers, she’s worked with leaders from some of the world’s largest companies including the CEOs of Facebook, Ford and Levi’s. She’s also coached and written speeches for Grammy winners, Nobel Prize winners and several government officials. She also conducts training for companies on behalf of TED. Briar formally taught communications at Stanford University and Northwestern’s Kellogg School of Management. Her advice on public speaking and effective communication has been featured in the Wall Street Journal, The Muse, The Huffington Post, Fortune, CNN and ABC News. 

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PepsiCo Pops the Top on a New Learning Mindset https://degreed.com/experience/de/blog/pepsico-pops-the-top-on-a-new-learning-mindset/ https://degreed.com/experience/de/blog/pepsico-pops-the-top-on-a-new-learning-mindset/#respond Thu, 24 Sep 2020 20:40:38 +0000 https://explore.local/2020/09/24/pepsico-pops-the-top-on-a-new-learning-mindset/ Every organization has its own folklore. Every department does too, and that includes the learning space. At PepsiCo, we love to share common wisdom among our global teams, talent management partners, and other employees. There was a time when we talked about things like completions as a critical measure of success, in-person or instructor-led training […]

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Every organization has its own folklore. Every department does too, and that includes the learning space. At PepsiCo, we love to share common wisdom among our global teams, talent management partners, and other employees. There was a time when we talked about things like completions as a critical measure of success, in-person or instructor-led training (ILT) as a learning gold standard, and travel for development as a cure for distraction. 

In our fast-moving world, we rarely sit down, eat some Cheetos, drink a Pepsi, and think, “What if this ‘wisdom’ isn’t true anymore? Do we need to think about things differently? Who’s going to bust the myths?”

But that’s exactly what we had to do to turn our learning culture around.

A New Promise

At PepsiCo, our thinking changed when we got Degreed. We started to re-examine our internal catalog of learning myths and we re-defined our L&D promise to employees. Our new promise looks like this:

  • We will obsess over employees the way PepsiCo obsesses over consumers.​ 
  • We will make learning available in the flow of work.​ 
  • We will help you excel in your current job and prepare for your next one.​ 
  • We will prepare you for the future of work.​
The New PepsiCo Promise to Employees

You might think this sounds like a Frito Lay Variety Pack — something for everyone. But actually, it’s a promise that’s centered around a decision to inspire, not mandate, learning. We wanted our global associates to initiate their own career growth by choosing how, where, and when to grow their own skills because employees didn’t want us to select learning for them or give them a “shopping list.” At the same time, our learning ecosystem was evolving.

A New Kind of Curation

Our new “front door to learning,” Degreed inspired change and new thinking because it felt more like a playground than a running track. So we reached out to our partners on the Degreed team to figure out how we could make magic.   

Our learning center of excellence, PepsiCo University, or PEP U, connected with our best content curators, encouraging them to build in Degreed to create a great content ecosystem that makes it easy for employees to find what they need when they need it. The curators started learning how Degreed works and then brainstormed the most effective ways to help employees discover new learning content. 

Next, we shared these possibilities and processes with an even wider audience, allowing all employees to be experts. Our new model achieved an important milestone: By creating and sharing great content, all employees could be leaders regardless of their title or location. But we didn’t stop there. We put together a monthly forum to share curation successes and enlightening failures. Our curators now have the power to choose internal and external content with multi-modalities to engage employees. 

And we no longer worry about counting completions, because we know our employees have embraced a new way of doing things, one in which they’re free to pop in and out of Degreed to quickly find an answer or explore an idea, not sit through hours-long e-learning modules. 

Busted: 4 Learning Myths

Myth No. 1: We should have only one “version of the truth” on a subject, otherwise employees will get confused. 

Truth: It’s ok to have a different view from each region or business unit. We should enable employees to curate their own content and share it. This reinforces autonomy, inspires curiosity, and accommodates regional and cultural nuances. One version of truth is like one book in the library. It might be a great and important read, but it won’t help employees explore a topic from all angles. To keep content organized and helpful, we teach our curators to title, tag, and write a clear description — so employees can decide if they want to dive in. 

Myth No. 2: Focusing solely on creating great learning content is enough. „If you build it, they will come.“ 

Truth: Nope. While great content is a crucial part of our learning strategy, it’s the quality of the experience that drives the best learning behaviors and habits. Start with why and communicate across multiple channels creatively, and try to engage internal marketing or comms partners when possible. We also try to demonstrate how learning directly helps our associates become future-ready, build skills, and grow their careers because that’s a worthy goal. At PepsiCo, we have innovative product marketing teams to build customer experiences. Why should learning not have the same?  

Myth No. 3: Professional Learning and Development is primarily about formal workplace courses or sessions. 

Truth: Amid COVID-19, we can’t do as much formal workplace learning. Working from home has helped us become smarter and realize that we all play a role in creating an engaging learning culture. With Degreed, we can now share books, videos, articles, and podcasts we love with others at the click of a button. And we can find answers to questions that pop up during the day: For example, what’s a Lean Six Sigma black belt? How can I use data to make better decisions?

If one of our employees is a subject matter expert in a particular skill, it’s easy for that person to curate a content Pathway for others to follow. Employees can also build a community around a topic, by creating and joining a Group about it and sharing content.  

Myth No. 4: Reskilling and upskilling employees is 1) not my responsibility, 2) not a priority, or 3) not possible

Truth: Now we know, due to a growing field of research, that skill-building is the best way to future-proof our organization for everything and anything coming our way. We even launched a Skill Plan called “Future Ready Workforce” with the now, next, and new skills that our research indicates employees will need to be effective in their roles, regardless of title, level, or function. To that end, Degreed allows employees to inventory and measure their skills, identify priority skills to develop, and connect to the content they need to build in those areas. The Degreed artificial intelligence (AI) machine learning component is built upon skills data; It becomes the foundation of a personalized experience for each learner.  

4 Learning Myths Busted by PepsiCo

A New Culture

At PepsiCo, we’re building a new learning culture focused on a key principle: Always question the status quo. We’ve dumped the old myths and we’re inviting many partners to help us create a new learning experience. We have new ways of thinking about learning, and we’ve got a big adventure ahead! 

About the Author:

Alison started her career in human performance consulting, working with large clients to make organizational change transitions smooth. There, she learned why communication and learning programs are important and what makes them effective. She spent 10 years at a global consumer goods company in learning, recognition, and global marketing roles. 

For the past five years, she’s been a director in the PepsiCo global learning center of excellence, Pep U. Her team focuses on improving the global learner experience at PepsiCo, ensuring associates have engaging learning experiences in every format and delivery mechanism. Her team provides learning program consulting to the rest of the organization and curates high priority content to prepare associates for current and future roles. In addition, her team maintains a clear view of its content ecosystem and collaborates closely with external partners to deliver learning that’s fun, engaging, and impactful.  

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Six Tips to Keep Your Remote Workforce Engaged https://degreed.com/experience/de/blog/six-steps-help-your-remote-work-culture-thrive/ https://degreed.com/experience/de/blog/six-steps-help-your-remote-work-culture-thrive/#respond Fri, 31 Jan 2020 01:12:43 +0000 https://explore.local/2020/01/31/six-steps-help-your-remote-work-culture-thrive/ Four years ago, I joined Degreed. It was my first time working for a fully-remote company. I was skeptical of how such a company could work, especially one with a mission as ambitious as Degreed. Four years later, Degreed has nearly quadrupled in size, with 435 employees in 245 different cities and seven countries. Degreed’s […]

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Four years ago, I joined Degreed. It was my first time working for a fully-remote company. I was skeptical of how such a company could work, especially one with a mission as ambitious as Degreed. Four years later, Degreed has nearly quadrupled in size, with 435 employees in 245 different cities and seven countries. Degreed’s growth has shown no signs of slowing down and yet the remote work model is working better than ever.

Today’s workforce demands more flexibility. In 2018, the US Census indicated 5.2% of the US workforce works entirely from home. According to a 2017 Gallup Poll, 43% of workers have spent at least some time working remotely. The best companies need the best talent and that talent is no longer confined to major cities. 

5.2% of the US workforce works entirely from home

Remote work has a unique set of challenges, especially when it comes to navigating the benefits and challenges of a remote workforce. To help your organization create a successful remote work culture, here are six tips, including some that have been tried and tested here at Degreed.   

1) Hire for Culture

Hiring for culture has become more important than ever. With remote workers, businesses rely on individuals who embody cultural principles without the daily traditions and rituals reinforced in a physical office. Each employee is an evangelist and remote workers need to emulate those principles. Reinforcing culture creates a sense of community and a shared vision among coworkers, even if they don’t share the same office.

2) Always Overcommunicate 

In a remote workforce, employees rely substantially more on written communication, which means they can’t take advantage of visual cues to understand the intended meaning. Companies need to overinvest in internal communications and training employees to communicate effectively. Important news and communicating goals should be repeatedly enforced in multi-channel communication.

As an example of this practice at Degreed, we strive to make sure that critical messages are reinforced three times in three different communication channels.

3) Utilize the Right Tools

Tools, especially those that facilitate collaboration, communication, and organization, are critical for a remote workforce. Think about a typical whiteboarding session: with a remote workforce, you can’t pull everyone in a room and sketch on the wall together. However, tools are becoming better and better at simplifying and emulating this collaboration.

One of our recent favorites at Degreed is a free Slack plug-in. Donut is a Slackbot that randomly pairs you with a coworker for a virtual coffee date. These types of tools can promote cross-team collaboration. 

We also use Degreed extensively to develop employee skills and keep the workforce engaged in career development. Many of our clients are using Degreed to engage a global workforce with consistent training on the most critical skills for the business.

Both Degreed and Donut help to create a sense of community, collaboration, and social learning, which help to keep employees from feeling isolated or unmotivated. 

4) Use Video for Meetings

Requiring video in meetings is one of the simplest yet most important rules for successful remote work. Seeing the facial expressions of your colleagues creates more effective communication and cohesion. Video conferencing has matured to the point where it often feels as though the person is in the room with you, and that helps to cut down on multitasking. In fact, 82% of employees are less likely to multitask if they’re on a video call as opposed to an audio call. Participation in calls increases drastically when employees have to appear frequently on camera.

5) Establish a Performance-Based Culture

Remote work can help give people the trust and flexibility to produce their best work

Remote workforces are not for a command and control environment. You won’t be able to force people to sit at their desks during work hours. Instead, you must place the emphasis on the results. It shouldn’t matter what hours employees work if their output remains the same. What we’ve seen is that giving people the trust and flexibility to work when and where they want gives them the ability to produce their best work. Employees should be held to a higher standard when it comes to their work outcomes.

But not being able to constantly watch employees means you must have an objective structure in place for monitoring their progression, both for the sake of promotions and to ensure they are still delivering high-quality work. Performance review software and learning experience platforms can track upskilling, development, certifications, progress, and accomplishments.

6) Host the Occasional Onsite

For company alignment, significant changes, or rallying the team for new goals, an onsite can accelerate understanding and collaboration. For remote workers, onsites can be rare but we’ve found that Degreed employees fully embrace the time together to reload on company culture and alignment. Staying Power

Enabling remote work is not only possible — it’s becoming essential. Remote workers say they are likely to stay in their current job for the next 4 years, that’s 13% more than onsite workers. Aside from employee retention, remote work is also a competitive work benefit that will attract top talent away from even the most prestigious competitors. The world is moving towards better supporting a global workforce. Will your company be a remote work trailblazer, or will it be left stuck at the office?

All in a day of remote work

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Use Your LXP to Motivate Learning and Increase Employee Engagement https://degreed.com/experience/de/blog/lxp-motivate-learning-increase-employee-engagement/ https://degreed.com/experience/de/blog/lxp-motivate-learning-increase-employee-engagement/#respond Thu, 23 Jan 2020 00:38:48 +0000 https://explore.local/2020/01/23/lxp-motivate-learning-increase-employee-engagement/ Motivating employees to pursue learning can be a huge pain for corporate learning leaders. The idea of making schedule changes and building learning habits can be daunting, especially without a clear strategy or proper motivation. What this results in is the average worker dedicating a modest 24 minutes a week to learning. In a rapidly-changing […]

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Motivating employees to pursue learning can be a huge pain for corporate learning leaders. The idea of making schedule changes and building learning habits can be daunting, especially without a clear strategy or proper motivation. What this results in is the average worker dedicating a modest 24 minutes a week to learning. In a rapidly-changing workplace, that’s simply not going to cut it.

For many, it boils down to a lack of time, but that’s far from the only reason. There’s a laundry list of obstacles standing in the way of people not investing in their professional development.  

The biggest obstacles to job-related learning or professional development.

Based on data from our recent How the Workforce Learns Report, 43% of contributors said they didn’t have the time to learn. Additionally, 30% reported that they lacked proper guidance and that their companies didn’t recognize or reward learning. This is on top of the 22% who said their managers don’t enable learning and the 20% who said they were overwhelmed with too many choices. The majority of these challenges can be traced back to the learning culture and environment of the organization, along with a lack of acknowledgment or reward system.

When Options Become Overwhelming

When thinking about how we could work toward solving these learning barriers, we considered the leaders in online shopping. While this may seem like a leap from online learning, both can cause people to feel overwhelmed by the sheer volume of options. For example, my latest online purchase was a Wi-Fi signal booster, which yielded over 1,000 results on Amazon. How can I sift through all of these options and feel confident enough in my choice to make the right purchase? 

In looking for resources on developing a particular skill, the results can be overwhelming and offer little guidance as to which ones to choose. Learning, like shopping, requires an investment, in both attention and effort. Just like we don’t want to waste money on something that doesn’t work, we don’t want to waste time on something that’s not effective. 

Amazon, like most e-commerce sites, has pulled together a variety of indicators to help narrow the results and assist in the decision-making process. With features like product reviews, buyers can find guidance from reputable sources to help narrow the selection.

How Reputation Indicators Can Help Employees Find the Right Content

The parallels between e-commerce and e-learning have not escaped experts in learning technology. In fact, the concept of “badges” in learning platforms has been largely influenced by the behavioral science behind reputation systems across the web. Look no further than eBay’s Top Rated Seller Badge. 

Similarly, Degreed has developed a reputation system, starting with the new “Active Learner” status. The status pulls together a combination of actions and behaviors into one simple indicator to both Active Learners and the other users who come across them on Degreed. The Active Learner status requires users to have completed at least five items, shared at least one item, have at least three skills, and log in monthly in order to be awarded a colorful circle around their avatar. This combination of actions provides a visible reward for the user to complete key engagement activities and it also gives recognition to those who are the most active. Immediately, you can see what the most productive users are learning on Degreed, making them much more likely to follow and consume similar content, and helping to increase employee engagement.

Following the leaders: The active learner status can increase employee engagement.

Another reputation indicator on the organization level comes in the form of endorsed Pathways, Plans, and Skills. Back to the Amazon example, there’s typically a filter to narrow results to Amazon Prime products only. From there, the shopper’s attention can be drawn to products with flags like “Best Seller” or “Amazon’s Choice” based on feedback such as customer reviews.

Similarly, Degreed offers visual cues to filter the best options, which also help the algorithms that power Search and Recommendations. Leaders and managers can leverage this feature to elevate their Pathways above other options, offering both guidance and support.

A key endorsement is a way to highlight resources that especially are especially relevant to users.

Seeking Guidance  

This emphasis on guidance also aligns with the research in our How the Workforce Learns Report, which shows that employees prefer to learn independently and socially. This means a combination of visiting websites and following the guidance of a mentor, team, professional network, or social platform. 62% of survey contributors said they consulted their professional network for guidance or recommendations when they needed to learn something for their job in the last year.

People prefer learning independently and socially.

Narrowing down these options and offering guidance from Active Learners creates more social, personal, and curated learning experiences for your workforce. Our Endorsed and Active Learner status features are just the beginning. In the future, we plan to expand on these as we continue to track the impact of user behavior on additional statuses and ways to indicate preferred learning content in order to increase employee engagement with learning technology. Features that leverage and highlight the expertise of leaders and subject matter experts within a company not only take some of the burden of content curation off busy L&D leaders, they also tie the learning platform into what people naturally do when seeking advice or coaching.

Connecting employees with these tools and opportunities to pursue learning and upskilling is the first step to motivating them to do so independently. With an overabundance of online content, bringing the experience of a trusted social network into the LXP will help motivate users, increase employee engagement with learning and development, and keep them from feeling overwhelmed by choices.

Features that leverage and highlight the expertise of leaders can increase employee engagement.

For more information on how to leverage Degreed to motivate your people and increase engagement, contact your CX Rep or request a demo today. 

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Do Emails help Drive Engagement in L&D? https://degreed.com/experience/de/blog/do-emails-help-drive-engagement-in-ld/ https://degreed.com/experience/de/blog/do-emails-help-drive-engagement-in-ld/#respond Tue, 22 May 2018 23:24:15 +0000 https://explore.local/2018/05/22/do-emails-help-drive-engagement-in-ld/ Having trouble creating a habit of learning in your organization? Not sure what else you can do? You’re not alone. 66% of enterprise L&D leaders have trouble getting employees to engage with their training programs [Bersin by Deloitte]. Here’s the good news. Degreed has a team dedicated to helping drive engagement and we have some proven […]

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Having trouble creating a habit of learning in your organization? Not sure what else you can do? You’re not alone.

66% of enterprise L&D leaders have trouble getting employees to engage with their training programs [Bersin by Deloitte].

Here’s the good news.

Degreed has a team dedicated to helping drive engagement and we have some proven tactics we can share that have improved the metrics at client organizations.

But first, the right mindset.

As the old saying goes, “takes one to know one.” So, let’s think about your personal online habits. You might notice there are certain things that drive you back to the same websites and apps day after day. In many cases, this repeated behavior is encouraged by way of a reminder in the form of an email or pop-up. These notifications provide a one-click option to visiting the site like you have probably received from sites like Amazon and Facebook.

Without having to think twice, a habit is born.

As it turns out, this notification tactic works for learning too. You can get in front of your audience on a regular basis by Degreed’s system generated engagement emails.

Degreed’s emails notifications notify your team of important learning events and suggested learning, making it easy to create a daily habit of learning.


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*MailChimp 2017

Need more than just metrics? Degreed client, Xilinx, has driven much of their adoption success through email communication.

Here’s a play by play of their strategy.

  1. The Xilinx team made marketing and communicating to their learners a top priority from day one of their launch in November 2016.
  2. They implemented a cascading communication roll out approach – beginning with executives and their staff, then introducing it to the rest of the organization with live briefings, demos, and videos.
  3. The communications strategy also included a message from the CEO prior to the official launch.
  4. These were followed by an email from the Senior Vice President of HR, and supporting collateral materials including posters, table tents, demos, videos and several webinars to ensure employees understood their new strategy, Learn to the Power of X (LearnX) and what it would mean for each employee’s professional and technical development.
  5. Based on pilot user feedback, they enabled daily reminders at launch, automatically generated by Degreed to provide a reminder to their team to encourage learning daily – and it’s working.  Over 43% of employees have logged in more than 5 times and 88% have visited. 

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Even though their metrics say a lot, feedback from the Xilinx team says even more:

“For us, the Daily Email has been a key part of our implementation success. Employees appreciate the personalized preview and the daily nudge to engage in learning.”

Start driving learner engagement today with Degreed!

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Why Personalization is the Best Way to Re-Engage the Corporate Learner https://degreed.com/experience/de/blog/why-personalization-is-the-best-way-to-re-engage-the-corporate-learner/ https://degreed.com/experience/de/blog/why-personalization-is-the-best-way-to-re-engage-the-corporate-learner/#respond Mon, 04 Apr 2016 18:13:17 +0000 https://explore.local/2016/04/04/why-personalization-is-the-best-way-to-re-engage-the-corporate-learner/ The age of big data has landed us in a world where we expect every online experience to be personalized to our unique interests and curated for our desires. We take for granted the personal experience presented to us on Facebook and Linkedin, the recommendations on Netflix, and personalized playlists on Spotify and Pandora. We […]

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The age of big data has landed us in a world where we expect every online experience to be personalized to our unique interests and curated for our desires.

We take for granted the personal experience presented to us on Facebook and Linkedin, the recommendations on Netflix, and personalized playlists on Spotify and Pandora. We assume online retailers will only promote relevant products to us, and get frustrated when promotions aren’t relevant.

What is personalization?

Perhaps the best example of personalization is what you experience when you log-in to Amazon. Amazon’s product recommendations seem to hint at telepathic abilities. I see recommendations for products I had no idea existed, but once seen, I must have them.

Personalization is a movement with a lot of momentum among consumer websites, and the approach has been wildly successful. In 2012, Amazon reported a 29% increase in sales in its second fiscal quarter, largely due to the personalization strategy it incorporated into every part of the purchasing process. Amazon isn’t the only one- nearly 80% of all marketers say personalization has boosted revenue.

The personalization movement for consumer websites is now spreading to enterprise software. The trend to consumerize enterprise software – making enterprise software more engaging for the end-user – is only in its early stages, but it’s on the rise. It’s becoming increasingly difficult for enterprise software companies to gain traction in organizations without creating a great user experience.

Personalization is an especially critical issue in corporate learning. Traditional learning solutions have been corporate-centric, focused on mandatory training and compliance which has resulted in low employee engagement. Half of people surveyed said they use their LMS for voluntary development once a quarter or less. Workers are more likely to turn to a colleague or Google to satisfy their on-demand learning needs [Degreed].

Personalization and an employee-centric approach to learning is an often cited trend for 2016 [L&D Global Sentiment 2016]. Research from Bersin by Deloitte highlights that improving the user experience is a main buying criteria for new HR solutions for 67% of people surveyed.

Bersin by Deloitte has published several research reports about the overwhelmed worker. We’re all bogged down with too much information, meetings, and emails. Employees cited not having enough time as the most common obstacle to workplace learning, but at the same time we all know that learning is a critical competitive advantage – something we all need to be doing to compete in today’s market. The solution is a set of tools that can streamline the learning process – deliver the right content, to the right person, at the right time.

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Personalization and Corporate Learning

Personalization in corporate learning has the potential to revolutionize what companies can offer their employees in terms of tangible career growth. Similar to the product offerings you see on Amazon, what if you were offered courses, articles, and videos that perfectly aligned with your current and future career goals – saving you the time of searching online, subscribing to blogs, or hunting across various intranet sites at your company? So why aren’t more corporate learning solutions offering a personalized approach to learning tailored to each individual’s needs? A few are.

There are three main ways to accomplish the goal of a more personal approach to corporate learning:

1. Manual recommendations – the more traditional form of personalization, L&D directed suggestions based on employee’s roles and business units. An admin or learning professional sends course recommendations to groups or individuals in the organization. Perhaps marking certain courses as mandatory. Some platforms allow managers to create personal learning plans for their direct reports.

2. Social recommendations – from friends, colleagues, or managers.

3. System recommendations – based on data about the user.

Most traditional learning solutions can answer personalization using manual tools, where L&D professionals are assigning mandatory training based on roles and business units. But this type of personalization only covers the training that is happening periodically throughout the year.

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“Social” is another hot buzzword in corporate learning, and tools to facilitate social learning recommendations are on the rise. But most of these tools lack the ability to aggregate social trends, such as learning content that is popular in your network, or popular among people who are similar to you.

With the advent of big data and better algorithms for gaining insights, algorithmic or system generated recommendations will become more prevalent, streamlining L&D activities while allowing workers to take charge of their own learning.

The future of corporate learning will also need to include personalized recommendations for more than just the formal and mandatory courses traditionally offered in an LMS. If a personalization engine only makes suggestions for formal courses, this will only benefit the user periodically throughout the year. Based on our research, we know that when workers need to learn something new for their job they don’t go to their LMS first.
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Degreed’s Approach to Personalization

Degreed has taken a new approach to corporate learning – with a platform designed to enable and empower the learner. We are facilitating personal development, in the literal sense of the word, anywhere, anytime, from any device. To accomplish this, the experience is unique for each user by leveraging all three tools of personalization: manual, social, and system generated.

Like Amazon, Degreed is able to recommend learning content you may not know existed, but once seen you know you’re interested in.

1. Manual Recommendations
Degreed offers the ability to send recommendations to an entire group or an individual. An admin can request rules so employees are assigned to pertinent groups and enrolled in relevant Pathways. An admin can also request which organization Pathways are featured more prominently in the library.

2. Social Recommendations
Degreed offers social tools for viewing and following what others are learning, so you can learn from an expert or a colleague you admire. Degreed makes it easy to join groups with like-minded learners, rate content, and join conversations, and send and receive recommendations from friends, colleagues, and managers. Not sure who to follow? Degreed will offer suggestions for people with similar interests.

3. System Recommendations
The first thing a user sees when she logs into Degreed is a dashboard of system recommendations – five items of personalized learning content tailored for each user, and refreshed daily, called ‚Today’s Learning‘. These recommendations can come from either external resources or internal content sources proprietary to the organization.

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Degreed also offers a browse experience in the library similar to Netflix. The first thing a user sees when navigating to the Degreed library of content isn’t just a blank search page, the user will be given system generated recommendations by default, with the option to search if you don’t see what you want right away.

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The result is a learning solution that employees actually want to use. The average LMS has a net-promoter-score of -31%, while the average net-promoter-score for Degreed is 70.

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Takeaways

There are only a few enterprise learning software providers that utilize personalization, but just as this trend has taken over the consumer market, expect it to revolutionize the world of enterprise software as well.

In the market for a new corporate learning solution? Look for a tool that takes an innovative approach to corporate learning by building more consumer-like features, such as personalized recommendations. Today, nearly half of all online shoppers search on Amazon before making a purchase. Imagine a future where your corporate learning solution beats out online search as the most popular place for learning in your organization.

Learn more about how you can offer personalized learning at your organization here. 

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